About Us

Dennis Nemcek, President

Dennis Nemcek
President of DNA

It is our goal to exceed your expectations with quality products and superior service!

Who is DNA?
DNA (Dennis Nemcek Associates) is a team of highly motivated individuals that possess a strong working knowledge of the specialty gift industry.  The DNA Sales focus is matching quality products with the proper retail outlet in the marketplace to secure profits and mutual success.

What territory does DNA cover?
Michigan, Indiana, Illinois, Wisconsin, Minnesota, North Dakota, and South Dakota

Does DNA have a showroom?
We have two! Our Chicago and Minneapolis Showrooms include beautifully merchandised product. We feel extremely fortunate to have become destination points for so many customers who attend the shows. With offerings of jewelry, handbags and personal accessories in our boutique division, and general gift, seasonal items, and sentiment driven/inspirational products, we pride ourselves in the fact that we always have something new to show you and will be on the cutting edge of the latest trends.

Does DNA utilize technology for order writing?
On the road, our team uses one of the most technologically advanced computer programs in the gift industry. Orders are entered directly and our retailers are given a printed order copy or e-mailed a complete copy with sku’s, descriptions, totals, and UPC’s. At the end of the day, all orders are electronically transferred direct to our vendors. Our files are updated twice daily in order to insure accurate sales information. With this, we can analyze each customer’s sales history and view reports that include their individual top sellers by quantity and/or dollar per vendor.

How long has DNA been in business?
Since 1986

What does the A in the DNA logo represent?
The triangle A in the DNA logo represents three entities; our tenured representatives, our quality manufacturers, and our loyal retailers. As one unified group, we are all successful.

What other companies is DNA associated with?
DNA is associated with “And! Sales”, a multi-line rep group in the Home and Lifestyle industry. “And! Sales” has a team of reps and a fantastic selection of lines that complement the DNA brand. More information can be found at www.andsales.com.