It is our goal to exceed your expectations with quality products and superior service!

Who is DNA?

DNA is a team of 18 highly respected and unique representatives, an office manager, showroom manager, sales manager and of course Dennis himself. Through these dedicated, professional individuals, DNA strives to unify retailers and manufacturers by offering quality products from reputable vendors and taking pride in the service we offer to our customers. DNA reps do more than just sell product. We are consultants who care about both our customers and our vendors.

What territory does DNA cover?

Michigan, Indiana, Illinois, Wisconsin, Minnesota, North Dakota, and South Dakota

Does DNA have a showroom?

We have two! Our Chicago and Minneapolis Showrooms include beautifully merchandised product. We feel blessed and extremely fortunate to have become destination points for so many customers who attend the shows. With offerings like collegiate and professional sports in our Locker Room division, jewelry, handbags and personal accessories in our boutique division, and general gift, seasonal items, and sentiment driven/inspirational products, we pride ourselves in the fact that we always have something new to show you and will be on the cutting edge of the latest trends.

Does DNA utilize technology for order writing?

On the road, our team uses one of the most technologically advanced computer programs in the gift industry.   Orders are entered directly and our retailers are given a printed order complete with sku's, descriptions, totals, and UPC's. At the end of the day, all orders are electronically transferred direct to our vendors.  Our files are updated twice daily in order to ensure accurate sales information.  With this, we can analyze each customer's sales history and view reports that include their individual top sellers by quantity and/or dollar per vendor.

What does DNA stand for?

Dennis Nemcek Associates

How long has DNA been in business?

Since 1986

How did DNA get started?

Dennis Nemcek started in the gift business as a sales representative. After several years of continually setting company sales records and loving the industry, the selling process and the people, the idea to begin his own rep company was born. They were humble beginnings with only a few reps, a handful of manufacturers, and no showroom. But through the determination and passion of these select few and those who joined along the way, DNA has become a highly successful and regarded "team of sales representatives" setting sales records and loving what they do!

What does the triangle in the DNA logo represent?

The triangle in the DNA logo represents three entities; our tenured representatives, our quality manufacturers, and our loyal retailers. As one unified group, we are all successful.

Reaching Further...Together!

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